Courses Overview


We currently have eleven Courses to choose from. Get an overview of all the available Courses below. Click for more details.

Corporate Location Decision Making and Location Determinants

Corporate Location Decision Making and Location Determinants

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This course is designed to provide investment promotion officers with a good understanding of corporate location decision making and the location determinants of greenfield FDI. It provides the “investor perspective” on greenfield FDI and the latest evidence on corporate location determinants and the impact of policy shifts on FDI.

  • Why do Companies Invest Overseas?
  • Captive vs. Mobile FDI
  • The Site Selection Process
  • Qualitative Evidence on Corporate Location Motives
  • Statistical Modeling of FDI Determinants (Countries)
  • Statistical Modeling of FDI Determinants (Cities)
  • Location Determinants at the Sector Level
  • Corporate Location Factors and Country Attractiveness
  • The Impact of Government Policies on FDI
  • Key Learning Lessons




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Foreign Direct Investment Definitions and Trends

Foreign Direct Investment Definitions and Trends

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This course is designed to provide investment promotion officers with a thorough understanding of “what is FDI?” and to be able to understand and interpret FDI data. The course provides a comprehensive overview of the latest FDI trends to ensure investment officers are fully up-to-date with the world of FDI;

  • What is FDI? OECD/IMF Official Definition
  • What is FDI? EDO/IPA Perspective
  • What is FDI? Corporate Perspective
  • Global FDI Trends
  • Role of MNEs in the World Economy
  • Outward FDI – Region and Country Trends
  • Role of State-Owned Enterprises (SOEs) in FDI
  • Inward FDI – Region and Country Trends
  • Industry Specific FDI Trends
  • FDI Prospects
  • Key Learning Lessons




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Investment Promotion Best Practice Techniques

Investment Promotion Best Practice Techniques

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Training on what is investment promotion, why does it work, what is the impact, and what are the latest and most innovative best practices. Key topics and skills covered in this course include:

  • What is investment promotion
  • Why does investment promotion work
  • What is the impact of investment promotion 
  • What are the most effective techniques to promote your location




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Investment Promotion Strategy Development

Investment Promotion Strategy Development

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Training on how to develop an investment promotion strategy (IPS) with key focus on sector and market strategy and IPS methodologies. Key topics and skills covered in this course include:

  • Best practices in monitoring and evaluation
  • What is an investment promotion strategy (IPS)
  • How to develop a sector strategy 
  • How to develop an international market strategy
  • Key elements of an investment promotion strategy




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Marketing a Location

Marketing a Location

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Training on best practices in websites, events, social media, media/publicity, and advertising with survey data on the most effective techniques. Key topics and skills covered in this course include:

  • Most effective marketing techniques 
  • Website Marketing  
  • Event Marketing  
  • Social Media Marketing   
  • Media Relations/Publicity  
  • Advertising  




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Value Proposition Development

Value Proposition Development

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Training on best practices in location and sector marketing materials, investor proposals and presentations, investor outreach materials, and social media messaging. Key topics and skills covered in this course include: 

  • Types of value proposition   
  • General marketing of the location  (country, sector flyers and web content)
  • Initial investor outreach (elevator pitch, introductions, letters, emails, social media messaging)
  • Responding to a request for information/presentation (the investor proposal and the investor presentation)




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Investor Targeting & Lead Generation

Investor Targeting & Lead Generation

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Training on best practices, intermediaries targeting, and how to do road shows, trade shows & investor meetings. Key topics and skills covered in this course include:

  • What is investor targeting
  • Importance of targeting intermediaries 
  • Best practices in road shows
  • Best practices in trade shows 




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Investment Facilitation & Enquiry Handling

Investment Facilitation & Enquiry Handling

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Training on the fundamentals of how to handle investor enquiries and facilitate investment. Provides comprehensive guidelines and best practices. Key topics and skills covered in this course include:

  • The importance of investment facilitation 
  • Key dimensions of investment facilitation 
  • Guidelines for investor enquiry handling 
  • Guidelines for conducting investor meetings
  • Guidelines for organizing site visits
  • Case studies of one-stop shops




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Best Practices in Aftercare and Business Retention & Expansion (BRE)

Best Practices in Aftercare and Business Retention & Expansion (BRE)

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Training on best practices in enquiry handling, account management, aftercare and supply chain development. Key topics covered and skills acquired from completing this module include:

  • What is aftercare/BRE
  • Best practices in account management
  • Types of aftercare and BRE
  • How to develop an aftercare policy
  • How to develop a supply chain policy 
  • How to develop a skills policy




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Best Practices in Incentives

Best Practices in Incentives

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Training on the role of incentives in corporate site selection decision making, the different types of incentives, when to use incenitves, and best practices in incentives policy. Key topics and skills covered in this module include: 

  • Role of incentives in site selection
  • Types of incentives
  • When to use incentives
  • How to negotiate and facilitate incentives




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Sustainable Development and FDI

Sustainable Development and FDI

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Training on sustainable development from government and investor perspectives and how to implement the UN's sustainable development goals (SDGs) into investment promotion. Key topics and skills covered in this course include:

  • What is sustainable development?
  • Government perpsective on sustainable development 
  • Investor perpsective on sustainable development
  • How to implement SDGs into investment promotion 




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