Value Proposition Development

Course Details

Required Score:
80%
 

Value Proposition Development

Training on best practices in location and sector marketing materials, investor proposals and presentations, investor outreach materials, and social media messaging. Key topics and skills covered in this course include: 

  • Types of value proposition   
  • General marketing of the location  (country, sector flyers and web content)
  • Initial investor outreach (elevator pitch, introductions, letters, emails, social media messaging)
  • Responding to a request for information/presentation (the investor proposal and the investor presentation)